Thursday, June 30, 2011
Ethical Method of Link Building
Google love unique and quality contents and so we. We provide one way links from content based sites and blogs. We do not trust in PR as its not directly related with keyword rankings. We have seen that even low PR sites ranks well as compared to High PR sites becuase due to theme of links they are getting!
Wednesday, June 29, 2011
PPC Advertising Services
Pay Per Click (PPC) is an internet advertising program used on search engines, blogs for which advertisers are paid on a click done by users.
There are many PPC service providers as Google Adwords, MSN Adcenter, Yahoo Search Marketing and Microsoft adCenter which are one of the largest network operators till date. Along with these major PPC campaign service providers Ask.com, Baidu, Looksmart, MIVA, NexTag, shopzilla, PriceGrabber, yandex also provide sponsored links or sponsored ads based on the keyword target with target country by advertiser.
There are many PPC service providers as Google Adwords, MSN Adcenter, Yahoo Search Marketing and Microsoft adCenter which are one of the largest network operators till date. Along with these major PPC campaign service providers Ask.com, Baidu, Looksmart, MIVA, NexTag, shopzilla, PriceGrabber, yandex also provide sponsored links or sponsored ads based on the keyword target with target country by advertiser.
Search Engine Marketing
Search engine marketing is also known as internet marketing as well as SEM, which helps you in increasing visibility in internet. seorankhigher offers you search engine marketing program which includes submission of your website in all leading search engines, country specific search engines, directories, product specific directories, pay per click program and managing trade leads.It is an opportunity for any organizations or the marketing firm to advance his website to the extent that it is seen amongst the initial websites of the first few pages without violating the terms of different search engines. The trend of the internet marketing and online advertising is never stable and it is constantly changing therefore it is important to upgrade the marketing strategies or change in order to go with the flow of changing algorithms..
Sunday, June 26, 2011
Black Hat Search Engine Optimization
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
Free Meta Tags Generator
What are a Meta Tags?
Meta tags are a component of the invisible part of your HTML page — all that stuff between the tags. So far, you probably haven’t seen much beyond the tag in there, but now I’ll show you a few more. None of these tags will actually change how your page looks, they are purely for search engine's use and to provide some additional information about your pages.
Meta tags were the original way to tell search engines what your page was about. You’d add a description and a number of keywords into your meta tags, and a search engine would come along to “index” your page, read these words, and file your site under them.
Meta tags are a component of the invisible part of your HTML page — all that stuff between the tags. So far, you probably haven’t seen much beyond the tag in there, but now I’ll show you a few more. None of these tags will actually change how your page looks, they are purely for search engine's use and to provide some additional information about your pages.
Meta tags were the original way to tell search engines what your page was about. You’d add a description and a number of keywords into your meta tags, and a search engine would come along to “index” your page, read these words, and file your site under them.
How to Start a Blog?
commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static website. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
Here you will find, what is blog, blogging, how to create blogs? blogs types. How to Start a Blog? Blogging, Free Blog sites, Blog Search, Create a blog, "first blog post, read this blog post, how to blog, blog software, what is blogger? blog post from? weblog, make blog and business blogs.
Here you will find, what is blog, blogging, how to create blogs? blogs types. How to Start a Blog? Blogging, Free Blog sites, Blog Search, Create a blog, "first blog post, read this blog post, how to blog, blog software, what is blogger? blog post from? weblog, make blog and business blogs.
What is Google Adsense?
Google Adsense
Google AdSenseis a Google service for which the webmaster inserts a website text-based, images or video ads, called AdWords into their website, and get money for each 'click' that visitors click on the ad. This is a Adsense and if you want to put your adds in others websites through google, it will be called Google Adwords.
How to work with Adsense?
Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.
Google AdSenseis a Google service for which the webmaster inserts a website text-based, images or video ads, called AdWords into their website, and get money for each 'click' that visitors click on the ad. This is a Adsense and if you want to put your adds in others websites through google, it will be called Google Adwords.
How to work with Adsense?
Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server. This server analyzes the page where you insert the code and, depending on the contents therein, generates a code that displays a series of ads for companies that are related to the theme of the page.
SEO Tip 10: Use Checklists and Validators
There are several ways to validate the accuracy of your website's source code. The four most important, in my opinion, are validating your search engine optimization, HTML, CSS and insuring that you have no broken links or images.
Start by analyzing broken links. One of the W3C's Top 10 SEO Tips would be for you to use their tool to validate links. If you have a lot of links on your website, this could take awhile, so I recommend trying Xenu's Link Sleuth, which you can find on our SEO Software page.
Next, revisit the W3C to analyze HTML and CSS. Here is a link to the W3C's HTML Validation Tool and to their CSS Validation Tool. A new, unbelievable tool just came out that does much better than some of these older ones, and that is the Qualidator Site Analyzer tool, which you can also find listed in our SEO Software page.
Start by analyzing broken links. One of the W3C's Top 10 SEO Tips would be for you to use their tool to validate links. If you have a lot of links on your website, this could take awhile, so I recommend trying Xenu's Link Sleuth, which you can find on our SEO Software page.
Next, revisit the W3C to analyze HTML and CSS. Here is a link to the W3C's HTML Validation Tool and to their CSS Validation Tool. A new, unbelievable tool just came out that does much better than some of these older ones, and that is the Qualidator Site Analyzer tool, which you can also find listed in our SEO Software page.
SEO Tip 9: Feed Search Engines Static and XML Site Maps
Optimizing Your Static Site Map
PageRank is relative and shared throughout a website by a unique voting system created by Google. I could spend two days trying to explain how PageRank™ works, but what it comes down to is having efficient navigation throughout your site. That where a site map page comes in. Since every page on the website will be linked to the site map, it allows webcrawlers (and users) to quickly and easily find content. This SEO tip is one of my favorite of top 10 SEO tips.
SEO Tip 8: Tell the Search Engines What to Index
I may take a lot of heat from the other SEO's out there for this one, especially because Google and other search engines have already helped reduce the amount of duplicate content indexed. However, I do enough search queries that begin with "site:" to know that duplicate content is still a major issue. Worse, I see a lot of files showing up in the indexes that should be hidden from the world (case in study: all the free PDF's you're probably still downloading from SEO Tip #7).
SEO Tip 7: Optimizing File Nomenclatures
Whenever possible, you should save your images, media, and web pages with the keywords in the file names. For example, if your keyword phrase is "golf putters" you'll want to save the images used on that page as golf-putters-01.jpg or golf_putters_01.jpg (either will work). It's not confirmed, but many SEO's have experienced improvement in ranking by renaming images and media. You also may receive visits from Google Images and other media search queries.
More important is your web page's filename, since many search engines now allow users to query using "inurl:" searches. For fun, try this query in Google (copy/paste): "ebook site:.com filetype:pdf". You'll find all you can eat eBooks (you're welcome).
Your filename for the golf putters page could be golf-putters.html or golf_putters.html. Anytime there is an opportunity to display or present content, do your best to insure the content has the keywords in the filename (as well as a Title or ALT attribute).
More important is your web page's filename, since many search engines now allow users to query using "inurl:" searches. For fun, try this query in Google (copy/paste): "ebook site:.com filetype:pdf". You'll find all you can eat eBooks (you're welcome).
Your filename for the golf putters page could be golf-putters.html or golf_putters.html. Anytime there is an opportunity to display or present content, do your best to insure the content has the keywords in the filename (as well as a Title or ALT attribute).
SEO Tip 6: Use Title and ALT Attributes
Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it. It's also a W3C standard for making your page accessible to those who are visually impared. In other words, blind folks can navigate through your website using a special browser that reads title and ALT attributes. Sample syntax might be:
SEO Tip 5: Optimizing Your Headings and Subheadings
In college and some high schools, essays are written using a standard guideline created by the Modern Language Association (MLA). These guidelines included how to write you cover page, title, paragraphs, how to cite references, etc. On the Web, we follow the W3C's guidelines as well as commonly accepted "best practices" for organizing a web page (page structure).
Headings play an important role in organizing information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6). Using Cascading Style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here's a piece of code you can pop into your heading:
Since a page full of headings would look just plain silly, my SEO tip would be to fill in the blank space with paragraphs, ordered and unordered lists, images, and other content. Try to get at least 400+ words on each page.
Headings play an important role in organizing information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6). Using Cascading Style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here's a piece of code you can pop into your heading:
Since a page full of headings would look just plain silly, my SEO tip would be to fill in the blank space with paragraphs, ordered and unordered lists, images, and other content. Try to get at least 400+ words on each page.
SEO Tip 4: Optimize Your Title and Meta Tags
HTML titles and meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results. Us SEO Expert's have experimented with these two pieces of code to help us reach an accepted conclusion about how best to use them and what happens when you optimize them.
The meta "keywords" tag won't be discussed in to much detail here, since Google has announced that they do not use the meta keywords tag in their ranking criteria. Because Google has 64 percent market share in search, that should be enough to convince you to not spend a lot of time on this attribute.
Optimizing Your Homepage Title
There are different theories about how long your homepage title should be. Since Google only displays the first 66 or so characters (with spaces), my Top 10 SEO tips for the title on anything other than the homepage would be to keep the title under 66 characters and relevant to the content on the page. However, some (including myself) argue that the value of the homepage title may warrant additional search term inclusion. Let's take a look at Amazon and Ebay homepage titles:
eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices
Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more
Local SEO Services, Local Search Engine Optimization, Mobile Search, Online Advertising for Local Businesses | LocalSplash.com
Buy.com - Computers, Electronics, Digital Cameras, Books, DVDs, Music, Games, Software, Toys, Sports
Optimizing Your Homepage Meta Description
Same best practice applies here. Get those top terms into a description that isn't spamy and is a clear indicator of what your website is about. Below are the meta descriptions from eBay and Amazon.
Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay, the world's online marketplace. Sign up and begin to buy and sell - auction or buy it now - almost anything on eBay.com.
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.
The rule of thumb here is to get your most important keywords into your homepage title and meta description.
Optimizing Subpage Titles and Meta Tags
Let's take a break for a moment and discuss Click-Through Rate (CTR) and Bounce Rate. When you perform a search in a search engine, what shows up in your web browser is called an impression. When you make a selection, that selection is called a click. Google and other search engines record each impression and each click to help them understand which listings are being clicked on the most. They also record patterns (so stop thinking about getting all your friends to search for and click your listing). If the majority of normal search volume selects your listing, you'll have a higher CTR and higher ranking; same applies for Sponsored Ads by the way.
That being said, if a healthy percentage of searchers return to Google's search results (called a Bounce) and select a different listing, your CTR value will be reduced and ultimately so will your ranking.
This one SEO tip could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is. By compelling users to click with clear call-to-actions (buy, order, download, beat, fix, etc) and by using value propositions (guaranteed, on sale now, etc), one can improve their CTR and search engine ranking. Oh, don't forget to squeeze your keywords in there as well.
If you ever forget this SEO tip, just perform a search in Google for "title tag principles", where you'll find my listing invoking these principles. Told ya I was good at this stuff, didn't I?
Here's some sample syntax:
Call to Action, Keywords, & Value Proposition (under 66 characters)
The meta "keywords" tag won't be discussed in to much detail here, since Google has announced that they do not use the meta keywords tag in their ranking criteria. Because Google has 64 percent market share in search, that should be enough to convince you to not spend a lot of time on this attribute.
Optimizing Your Homepage Title
There are different theories about how long your homepage title should be. Since Google only displays the first 66 or so characters (with spaces), my Top 10 SEO tips for the title on anything other than the homepage would be to keep the title under 66 characters and relevant to the content on the page. However, some (including myself) argue that the value of the homepage title may warrant additional search term inclusion. Let's take a look at Amazon and Ebay homepage titles:
eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices
Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more
Local SEO Services, Local Search Engine Optimization, Mobile Search, Online Advertising for Local Businesses | LocalSplash.com
Buy.com - Computers, Electronics, Digital Cameras, Books, DVDs, Music, Games, Software, Toys, Sports
Optimizing Your Homepage Meta Description
Same best practice applies here. Get those top terms into a description that isn't spamy and is a clear indicator of what your website is about. Below are the meta descriptions from eBay and Amazon.
Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay, the world's online marketplace. Sign up and begin to buy and sell - auction or buy it now - almost anything on eBay.com.
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.
The rule of thumb here is to get your most important keywords into your homepage title and meta description.
Optimizing Subpage Titles and Meta Tags
Let's take a break for a moment and discuss Click-Through Rate (CTR) and Bounce Rate. When you perform a search in a search engine, what shows up in your web browser is called an impression. When you make a selection, that selection is called a click. Google and other search engines record each impression and each click to help them understand which listings are being clicked on the most. They also record patterns (so stop thinking about getting all your friends to search for and click your listing). If the majority of normal search volume selects your listing, you'll have a higher CTR and higher ranking; same applies for Sponsored Ads by the way.
That being said, if a healthy percentage of searchers return to Google's search results (called a Bounce) and select a different listing, your CTR value will be reduced and ultimately so will your ranking.
This one SEO tip could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is. By compelling users to click with clear call-to-actions (buy, order, download, beat, fix, etc) and by using value propositions (guaranteed, on sale now, etc), one can improve their CTR and search engine ranking. Oh, don't forget to squeeze your keywords in there as well.
If you ever forget this SEO tip, just perform a search in Google for "title tag principles", where you'll find my listing invoking these principles. Told ya I was good at this stuff, didn't I?
Here's some sample syntax:
SEO Tip 3: Write Very Linkable & Sharable Content
An article is not a sexy thing to look at here in today's online marketing world. Generic content can't be slapped together and thrown online with the hope that it will get high ranking for the life of that page of content. Think about the book the Long Tail that I linked to above. I do because the content was meanful and useful to me in my career as an SEO Expert. The content could have these attributes if it has any hope of earning and sustaining higher ranking in the search engine results (many of these came directly from Google):
The content is useful
The content is original
You can't help but link to it
There are supportive facts and references
There's enough detail that nobody can memorize it
Something fun or interesting is included (like video)
It's not just blah, blah, blah, content
There's enough call to action to invoke engagement
There are visual examples, charts, and references
You had multiple contributors who all link to the content
You thank or compliment someone who shares it with others
You have an offer, discount, or promotion included
How To's and tutorials are a great way to get people to link
Create a controversy
Answer questions
Conduct research & discuss the results
Get involved with social media
Create lists (Top 50 Link Building Techniques, etc)
Get a blog and establish yourself as an authority
Run a service or create a product (ie: Firefox extension)
The content is useful
The content is original
You can't help but link to it
There are supportive facts and references
There's enough detail that nobody can memorize it
Something fun or interesting is included (like video)
It's not just blah, blah, blah, content
There's enough call to action to invoke engagement
There are visual examples, charts, and references
You had multiple contributors who all link to the content
You thank or compliment someone who shares it with others
You have an offer, discount, or promotion included
How To's and tutorials are a great way to get people to link
Create a controversy
Answer questions
Conduct research & discuss the results
Get involved with social media
Create lists (Top 50 Link Building Techniques, etc)
Get a blog and establish yourself as an authority
Run a service or create a product (ie: Firefox extension)
SEO Tip 2: Discover What Your Competitors are Doing
It's a fact and one of my Top 10 SEO Tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have, will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.
Your analysis of competitors should include these extremely important linking criteria (super SEO tips), such as:
Competitor rank in the search engines
Quantity AND quality of incoming links (prioritized)
What keywords are in the title of linking page?
% of links containing specific keywords in the link text
The Google PageRank™ or MozRank of linking pages
The popularity of the linking domain and the linking page (measured by links & mentions)
Aside from using some of the awesome SEO software mentioned on this website, here are some things I personally do when researching a competitor:
Click the link to their Site Map page and see what keyword you find in the links
Get a savvy web person to find and parse their XML Site Map to find keywords in page names
View the HTML title and meta tags of your top competitors to compile a list of needed content
Your analysis of competitors should include these extremely important linking criteria (super SEO tips), such as:
Competitor rank in the search engines
Quantity AND quality of incoming links (prioritized)
What keywords are in the title of linking page?
% of links containing specific keywords in the link text
The Google PageRank™ or MozRank of linking pages
The popularity of the linking domain and the linking page (measured by links & mentions)
Aside from using some of the awesome SEO software mentioned on this website, here are some things I personally do when researching a competitor:
Click the link to their Site Map page and see what keyword you find in the links
Get a savvy web person to find and parse their XML Site Map to find keywords in page names
View the HTML title and meta tags of your top competitors to compile a list of needed content
SEO Tip 1: Find the Best Keywords
It would be a waste of your time to optimize your website for keywords that are not even being searched for. Even if you do get top placement for a broad keyword that isn't what most users are looking for, Google will calculate the number of times users did not select your listing, and the number of times they returned to the search results to choose a different website. Trying to beat this calculation is futile and more often then not, just a huge waste of time and energy.
Therefore you should invest some resources into finding the best keywords; those that turn searches into purchases or leads. Buying Sponsored Ads and paying for high end design and usuability is best place to start. However, there are several SEO tools and SEO software available on the Internet to help you find the best keywords; most of which are offered by the search engines themselves and are completely free.
Here is a core principle of the Top 10 SEO Tips: When using any SEO tool for doing keyword research, start by keeping your searches ambiguous, creating categories, and drilling down to create small clusters (or silos) of keywords. The results will always return new suggestions and ideas, sometimes surprising ones that you may not have thought of. In the Sponsored Ads, these clusters become your ad groups. With your SEO, they become the directories (or taxonomy) of the content you'll want to have on your website.
Behavioral-targeting and using Long Tail Keywords are an excellent way to get higher ranking quickly for keywords that generate sales, and will have longevity to them in the search results. Poor keyword examples would be: kindle, nike shoes, roommate new york. Here are some examples of keywords that are ideal for SEO:
Buy Used Amazon Kindle Online
Nike Shoes Kobe Mens Size 10
Find a Roommate in NYC
Therefore you should invest some resources into finding the best keywords; those that turn searches into purchases or leads. Buying Sponsored Ads and paying for high end design and usuability is best place to start. However, there are several SEO tools and SEO software available on the Internet to help you find the best keywords; most of which are offered by the search engines themselves and are completely free.
Here is a core principle of the Top 10 SEO Tips: When using any SEO tool for doing keyword research, start by keeping your searches ambiguous, creating categories, and drilling down to create small clusters (or silos) of keywords. The results will always return new suggestions and ideas, sometimes surprising ones that you may not have thought of. In the Sponsored Ads, these clusters become your ad groups. With your SEO, they become the directories (or taxonomy) of the content you'll want to have on your website.
Behavioral-targeting and using Long Tail Keywords are an excellent way to get higher ranking quickly for keywords that generate sales, and will have longevity to them in the search results. Poor keyword examples would be: kindle, nike shoes, roommate new york. Here are some examples of keywords that are ideal for SEO:
Buy Used Amazon Kindle Online
Nike Shoes Kobe Mens Size 10
Find a Roommate in NYC
Keyword cloud
A keyword cloud is a search engine marketing (SEM) term that refers to a group of keywords that are relevant to a specific website. The term keyword in reference to SEM usually refers to a word or phrase (combination of words, such as 'San Francisco weather map') used to find relevant and useful web pages. Keyword cloud strifes can be illustrated using web-based tools as a group of keywords, displayed in different sizes to represent the frequency or weighting of each keyword within the cloud.
List of search engines
General
* Ask.com
* Baidu (Chinese, Japanese)
* Bing
* Blekko
* Duck Duck Go
* Google
* Kosmix
* Sogou (Chinese)
* Yodao (Chinese)
* Yahoo
* Yandex (Russian)
* Yebol
Business
* Business.com
* GlobalSpec
* Nexis (Lexis Nexis)
* Thomasnet (United States)
* GenieKnows
Maps
* Wiki Mapia
* Bing Maps
* Géoportail
* Google Maps
* MapQuest
* Yahoo! Maps
Jobs
* Bixee.com (India)
* CareerBuilder.com
* Craigslist (by city)
* Dice.com (USA)
* Eluta.ca (Canada)
* Hotjobs.com (USA)
* Incruit (Korea)
* Indeed.com (USA)
* LinkUp.com (USA)
* Monster.com (USA),
* Naukri.com (India)
* Yahoo! HotJobs (
Legal
* WestLaw
* Lexis (Lexis Nexis)
* Quicklaw
* Manupatra
BitTorrent
* Btjunkie
* FlixFlux
* Isohunt
* Mininova
* The Pirate Bay
* TorrentSpy
* Torrentz
News
* Bing News
* Google News
* Daylife
* MagPortal
* Newslookup
* Nexis (Lexis Nexis)
* Topix.net
* Yahoo! News
People
* PeekYou
* Ex.plode.us
* InfoSpace
* Spock
* Spokeo
* Wink
* Zabasearch.com
* ZoomInfo
Real estate / property
* Fizber.com
* Home.co.uk
* HotPads.com
* Redfin
* Rightmove
* Zillow.com
* Ask.com
* Baidu (Chinese, Japanese)
* Bing
* Blekko
* Duck Duck Go
* Kosmix
* Sogou (Chinese)
* Yodao (Chinese)
* Yahoo
* Yandex (Russian)
* Yebol
Business
* Business.com
* GlobalSpec
* Nexis (Lexis Nexis)
* Thomasnet (United States)
* GenieKnows
Maps
* Wiki Mapia
* Bing Maps
* Géoportail
* Google Maps
* MapQuest
* Yahoo! Maps
Jobs
* Bixee.com (India)
* CareerBuilder.com
* Craigslist (by city)
* Dice.com (USA)
* Eluta.ca (Canada)
* Hotjobs.com (USA)
* Incruit (Korea)
* Indeed.com (USA)
* LinkUp.com (USA)
* Monster.com (USA),
* Naukri.com (India)
* Yahoo! HotJobs (
Legal
* WestLaw
* Lexis (Lexis Nexis)
* Quicklaw
* Manupatra
BitTorrent
* Btjunkie
* FlixFlux
* Isohunt
* Mininova
* The Pirate Bay
* TorrentSpy
* Torrentz
News
* Bing News
* Google News
* Daylife
* MagPortal
* Newslookup
* Nexis (Lexis Nexis)
* Topix.net
* Yahoo! News
People
* PeekYou
* Ex.plode.us
* InfoSpace
* Spock
* Spokeo
* Wink
* Zabasearch.com
* ZoomInfo
Real estate / property
* Fizber.com
* Home.co.uk
* HotPads.com
* Redfin
* Rightmove
* Zillow.com
Search Engine Reputation Management
Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or "flame") websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public's voice, making points of view - good or bad - easily expressed. This is further explained in this front page article in the Washington Post.
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.
Social networking giant Facebook has been known to practice this form of reputation management. When they released their Polls service in Spring 2007, the popular blog TechCrunch found that it could not use competitors' names in Polls. Due largely to TechCrunch's authority in Google's algorithms, its post ranked for Facebook polls. A Facebook rep joined the comments, explained the situation and that the bugs in the old code had been updated so that it was now possible.
Also until social sites like Facebook allow Google to fully spider their site then they won't really have a massive effect on reputation management results in the search engine. The only way to take advantage of such site is to make sure you make your pages public.
It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first rather than the company website.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public's voice, making points of view - good or bad - easily expressed. This is further explained in this front page article in the Washington Post.
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.
Social networking giant Facebook has been known to practice this form of reputation management. When they released their Polls service in Spring 2007, the popular blog TechCrunch found that it could not use competitors' names in Polls. Due largely to TechCrunch's authority in Google's algorithms, its post ranked for Facebook polls. A Facebook rep joined the comments, explained the situation and that the bugs in the old code had been updated so that it was now possible.
Also until social sites like Facebook allow Google to fully spider their site then they won't really have a massive effect on reputation management results in the search engine. The only way to take advantage of such site is to make sure you make your pages public.
It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first rather than the company website.
Search engine image protection
Search Engine Image Protection (SEIP), also known as search engine reputation management, combines the expertise of Search Engine Marketing (SEM) and PR, and is designed to protect a company or brand against incorrect negative publicity via the Internet.
By using SEIP strategies to push potentially damaging information out of the top search engine rankings, marketers hope to protect their brand image and make a good impression on Internet users who may be researching a future purchase.
Basic Strategy
SEIP draws on a combination of SEM and public relations strategies to supplant unflattering online content with brand-friendly content. Typically this involves regular monitoring of search pages, blogs, news sites and discussion pages for negative, false or out-dated information on a company or brand.
Marketers produce web releases, blog entries, articles and other fresh content for online submission. If well designed and distributed, this content will be picked up by the search engines, pushing the older, less desirable information out of the top rankings on the search engine results pages (SERP) and out of the view of most search engine users.
This process takes advantage of the natural turnover of Internet content. If out-dated information is ranking highly on the search engines, it may not be replaced until newer content is introduced. In addition to protecting their brand, marketers are helping consumers by providing relevant product information and assisting Website administrators by offering fresh content
SEIP's Relationship with other Online Marketing Activities
With its emphasis on influencing search engine results to protect a corporate or brand image, SEIP can be thought of relating to other areas of online marketing, such as Word of Mouth Marketing and Search Engine Optimization. The strategy also has strong ties to public relations.
By using SEIP strategies to push potentially damaging information out of the top search engine rankings, marketers hope to protect their brand image and make a good impression on Internet users who may be researching a future purchase.
Basic Strategy
SEIP draws on a combination of SEM and public relations strategies to supplant unflattering online content with brand-friendly content. Typically this involves regular monitoring of search pages, blogs, news sites and discussion pages for negative, false or out-dated information on a company or brand.
Marketers produce web releases, blog entries, articles and other fresh content for online submission. If well designed and distributed, this content will be picked up by the search engines, pushing the older, less desirable information out of the top rankings on the search engine results pages (SERP) and out of the view of most search engine users.
This process takes advantage of the natural turnover of Internet content. If out-dated information is ranking highly on the search engines, it may not be replaced until newer content is introduced. In addition to protecting their brand, marketers are helping consumers by providing relevant product information and assisting Website administrators by offering fresh content
SEIP's Relationship with other Online Marketing Activities
With its emphasis on influencing search engine results to protect a corporate or brand image, SEIP can be thought of relating to other areas of online marketing, such as Word of Mouth Marketing and Search Engine Optimization. The strategy also has strong ties to public relations.
Enterprise Search Marketing
Enterprise Search Marketing, also known as Enterprise Search Engine Marketing, is a subset of Search Engine Marketing (SEM) that relates specifically to the implementation, management and measurement of SEM programs at scale–across a variety of business units, geographies, budgets, local languages, search engines and target audiences. As with Search Engine Marketing, there are three main methods: Search Engine Optimization (SEO), paid search engine advertising or pay per click Search advertising and paid inclusion.
There are several differences between SEM and Enterprise Search Engine Marketing (ESEM), one being the requirement for enterprise-class SEM tools and SEM software solutions to enable organic optimization, search campaign management and ROI analysis at scale. Second, the increased need for well-documented business process, communication and coordination across diverse and disparate teams and stakeholders. Third, a unified education plan to ensure consistent and ongoing application of search best practices at the enterprise level.
There are several differences between SEM and Enterprise Search Engine Marketing (ESEM), one being the requirement for enterprise-class SEM tools and SEM software solutions to enable organic optimization, search campaign management and ROI analysis at scale. Second, the increased need for well-documented business process, communication and coordination across diverse and disparate teams and stakeholders. Third, a unified education plan to ensure consistent and ongoing application of search best practices at the enterprise level.
Email Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers, and
sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
Comparison to traditional mail
Advantages
E-mail marketing (on the Internet) is popular with companies for several reasons:
An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
Over half of Internet users check or send e-mail on a typical day.
E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK
Disadvantages
A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.
Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[6] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
Legal requirements
In 2002 the European Union introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient.
The directive has since been incorporated into the laws of member states. In the UK it is covered under the Privacy and Electronic Communications (EC Directive) Regulations 2003 and applies to all organisations that send out marketing by some form of electronic communication.
In addition to satisfying legal requirements, e-mail service providers (ESPs) began to help customers establish and manage their own e-mail marketing campaigns. The service providers supply e-mail templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight/assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
The CAN-SPAM Act was updated with some new regulations including a no fee provision for opting out, further definition of "sender", post office or private mail boxes count as a "valid physical postal address" and definition of "person". These new provisions went into effect on July 7, 2008
sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers, and
sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
Comparison to traditional mail
Advantages
E-mail marketing (on the Internet) is popular with companies for several reasons:
An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
Over half of Internet users check or send e-mail on a typical day.
E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK
Disadvantages
A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.
Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[6] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
Legal requirements
In 2002 the European Union introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient.
The directive has since been incorporated into the laws of member states. In the UK it is covered under the Privacy and Electronic Communications (EC Directive) Regulations 2003 and applies to all organisations that send out marketing by some form of electronic communication.
In addition to satisfying legal requirements, e-mail service providers (ESPs) began to help customers establish and manage their own e-mail marketing campaigns. The service providers supply e-mail templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight/assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
The CAN-SPAM Act was updated with some new regulations including a no fee provision for opting out, further definition of "sender", post office or private mail boxes count as a "valid physical postal address" and definition of "person". These new provisions went into effect on July 7, 2008
Internet Marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet.
Internet marketing is sometimes considered to be broad in scope[citation needed] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.[citation needed] Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies. In 2008, The New York Times—working with comScore—published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
Business models
Internet marketing is associated with several business models:
E-commerce: In this model, goods are sold directly to consumers (B2C), businesses (B2B), or from consumer to consumer.
Lead-based Websites: A strategy whereby an organization generates value by acquiring sales leads from its website.
Affiliate Marketing: The process in which a product or service developed by one entity (e-commerce business, single
person, or a combination) is sold by other active sellers for a share of profits.
The entity of the product may provide some marketing material (sales letter, affiliate link, tracking facility); however, the
vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.
Local Internet Marketing: Strategy through which a small company utilizes the Internet to find and nurture relationships
that are to be used for real-world advantage. Local Internet marketing uses tools such as social media marketing, local
directory listing, and targeted online sales promotions.
White hat Marketing: This form of Internet marketing follows all of the acceptable practices for the search engines.
Gray hat Marketing: This is when the practices are not specifically deceptive or abusive but lie in an area not specifically
defined blackhat but still not entirely white hat.
Black at Marketing: This is a form of Internet marketing that employs deceptive, abusive, or less than truthful methods to
Internet marketing is sometimes considered to be broad in scope[citation needed] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.[citation needed] Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies. In 2008, The New York Times—working with comScore—published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
Business models
Internet marketing is associated with several business models:
E-commerce: In this model, goods are sold directly to consumers (B2C), businesses (B2B), or from consumer to consumer.
Lead-based Websites: A strategy whereby an organization generates value by acquiring sales leads from its website.
Affiliate Marketing: The process in which a product or service developed by one entity (e-commerce business, single
person, or a combination) is sold by other active sellers for a share of profits.
The entity of the product may provide some marketing material (sales letter, affiliate link, tracking facility); however, the
vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.
Local Internet Marketing: Strategy through which a small company utilizes the Internet to find and nurture relationships
that are to be used for real-world advantage. Local Internet marketing uses tools such as social media marketing, local
directory listing, and targeted online sales promotions.
White hat Marketing: This form of Internet marketing follows all of the acceptable practices for the search engines.
Gray hat Marketing: This is when the practices are not specifically deceptive or abusive but lie in an area not specifically
defined blackhat but still not entirely white hat.
Black at Marketing: This is a form of Internet marketing that employs deceptive, abusive, or less than truthful methods to
Digital marketing
Banner Ad
An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information (see Microsite)
Blacklisted
A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.
Blocked
A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.
Blog Shortened from “web log” a blog is a user-generated Web site where entries are made in journal style and displayed in a reverse chronological order.
Campaign A campaign is a specific message being sent to a specific group of recipients.
CAN-SPAM Act of 2003
The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties.[1]
Click Through
The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.
Cost Per Click
Refers to the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Digital Brand Engagement
Brand and consumer interaction through the Internet. This includes all aspects of dialogue through the social web and on the brand's own website.
DMA Market
DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.
Email Service Provider (ESP)
Outside companies that send bulk emails on behalf of their clients to prevent their messages as being labeled as spam or blocked entirely.
False Positives
Legitimate messages being labeled as “spam”. Can cost companies potentially millions in potential lost revenue if not dealt with correctly.
GPRL The Global Permanent Removal List consists of records that are automatically removed from a particular database. Almost all email service providers (ESP) or multi-channel messaging companies maintain these lists for their clients.
Instant Messaging Instant messaging (often shortened to IM) is a type of communications service that enables you to create a kind of private chat room with another individual in order to communicate in real time over the Internet.
Microsite A mini Web site design to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.
Open Rate This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.
Opt-In List
Email marketers have databases of subscribers to their newsletters, featuring these subscribers' email addresses and names. Such a list is known as an opt-in list (and is thus CAN-SPAM compliant; see above for info on the CAN-SPAM act) because users choose to receive the emails. This is in contrast to spam email, which is unsolicited.
Personalization
Personalization gives you the ability to create a customized message for each person in your database. Can be addressed by first/last name, city, state, zip, etc.
RSS
RSS or Real Simple Syndication is technology designed to allow users to subscribe to a specific content feed and be automatically alerted when new updates are available.
RSS Reader
Application used to subscribe and monitor selected RSS content feeds.
Short Code
A short code is a 5 or 6 digit number that is used to send and respond to text messages. They can either be a random set of numbers or a “vanity” number tied to a specific brand or number pattern.
Voice Broadcast
Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can either be a voice call (meaning the recipient must answer the call for the message to play) or voice mail (meaning the message will play only if the recipient doesn’t answer )
Widget
A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop of a PC (Windows or Mac) using software such as Apple's Dashboard software or Yahoo! Widgets Engine.
An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information (see Microsite)
Blacklisted
A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.
Blocked
A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.
Blog Shortened from “web log” a blog is a user-generated Web site where entries are made in journal style and displayed in a reverse chronological order.
Campaign A campaign is a specific message being sent to a specific group of recipients.
CAN-SPAM Act of 2003
The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties.[1]
Click Through
The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.
Cost Per Click
Refers to the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Digital Brand Engagement
Brand and consumer interaction through the Internet. This includes all aspects of dialogue through the social web and on the brand's own website.
DMA Market
DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.
Email Service Provider (ESP)
Outside companies that send bulk emails on behalf of their clients to prevent their messages as being labeled as spam or blocked entirely.
False Positives
Legitimate messages being labeled as “spam”. Can cost companies potentially millions in potential lost revenue if not dealt with correctly.
GPRL The Global Permanent Removal List consists of records that are automatically removed from a particular database. Almost all email service providers (ESP) or multi-channel messaging companies maintain these lists for their clients.
Instant Messaging Instant messaging (often shortened to IM) is a type of communications service that enables you to create a kind of private chat room with another individual in order to communicate in real time over the Internet.
Microsite A mini Web site design to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.
Open Rate This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.
Opt-In List
Email marketers have databases of subscribers to their newsletters, featuring these subscribers' email addresses and names. Such a list is known as an opt-in list (and is thus CAN-SPAM compliant; see above for info on the CAN-SPAM act) because users choose to receive the emails. This is in contrast to spam email, which is unsolicited.
Personalization
Personalization gives you the ability to create a customized message for each person in your database. Can be addressed by first/last name, city, state, zip, etc.
RSS
RSS or Real Simple Syndication is technology designed to allow users to subscribe to a specific content feed and be automatically alerted when new updates are available.
RSS Reader
Application used to subscribe and monitor selected RSS content feeds.
Short Code
A short code is a 5 or 6 digit number that is used to send and respond to text messages. They can either be a random set of numbers or a “vanity” number tied to a specific brand or number pattern.
Voice Broadcast
Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can either be a voice call (meaning the recipient must answer the call for the message to play) or voice mail (meaning the message will play only if the recipient doesn’t answer )
Widget
A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop of a PC (Windows or Mac) using software such as Apple's Dashboard software or Yahoo! Widgets Engine.
Search Engine Advertising
Why is Google Online Advertising a MUST for your business?
Searching for a business in Google is now more common than using the Yellow Pages. With more and more people using search engines to find products and services - you can't afford to miss out on Google exposure with Easy Search Advertising.
Google generates over 6 million searches every month - that's exposure to potential customers that your business needs.
"What is Google Online Advertising?"
Google Online Advertising involves promoting your business on Google using their sponsored listings (search engine advertising). Google is the world's largest and most used search engine and is now the preferred online advertising choice for businesses of all sizes.
Google search engine advertising ensures your business features in the prime view on Google - right at the TOP of the search results in front of potential customers!
In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published.
Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers. Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. Unpaid search results are also called organic results.
Search Advertising Metrics
Search advertising activities can be measured in five ways:
CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads.
CTR: Click-through rates measure the number of times an ad is clicked as a percentage of views of the Web page on which the ad appears. Banner ads have CTRs that are generally 0.5 percent or less. In comparison, individual search engine ads can have CTRs of 10 percent, even though they appear alongside organic search results and competing paid search advertisements.
CPA: Cost per action quantifies costs for completing specified activities such as attracting a new customer or making a sale. Affiliate networks operate on a CPA basis. CPA systems function most effectively when sales cycles are short and easily tracked. Longer sales cycles rely on exposure to multiple types of ads to create brand awareness and purchasing interest before a sale is made. Longer sales cycles and sales requiring multiple customer contacts can be difficult to track, leading to a reluctance by publishers to participate in CPA programs beyond initial lead generation.
CPC: Cost per click tracks the cost of interacting with a client or potential client. In traditional marketing, CPC is viewed as a one-way process of reaching target audiences through means such as direct mail, radio ads and television ads. Search advertising provides opportunities for two-way contacts through web-based chat, Internet-based calls, call-back requests or mailing list signups.
TM: Total minutes is a metric being used by Nielsen/NetRatings to measure total time spent on a Web page rather than the number of Web page views. On July 10, 2007, Nielsen announced that they would be relying on TM as their primary metric for measuring Web page popularity, due to changes in the way Web pages provide content through audio and video streaming and by refreshing the same page without totally reloading it. Page refreshes are one aspect of Rich Internet Applications (RIA). RIA technologies include AJAX (Asynchronous JavaScript and XML) and Microsoft Silverlight.
Searching for a business in Google is now more common than using the Yellow Pages. With more and more people using search engines to find products and services - you can't afford to miss out on Google exposure with Easy Search Advertising.
Google generates over 6 million searches every month - that's exposure to potential customers that your business needs.
"What is Google Online Advertising?"
Google Online Advertising involves promoting your business on Google using their sponsored listings (search engine advertising). Google is the world's largest and most used search engine and is now the preferred online advertising choice for businesses of all sizes.
Google search engine advertising ensures your business features in the prime view on Google - right at the TOP of the search results in front of potential customers!
In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published.
Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers. Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. Unpaid search results are also called organic results.
Search Advertising Metrics
Search advertising activities can be measured in five ways:
CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads.
CTR: Click-through rates measure the number of times an ad is clicked as a percentage of views of the Web page on which the ad appears. Banner ads have CTRs that are generally 0.5 percent or less. In comparison, individual search engine ads can have CTRs of 10 percent, even though they appear alongside organic search results and competing paid search advertisements.
CPA: Cost per action quantifies costs for completing specified activities such as attracting a new customer or making a sale. Affiliate networks operate on a CPA basis. CPA systems function most effectively when sales cycles are short and easily tracked. Longer sales cycles rely on exposure to multiple types of ads to create brand awareness and purchasing interest before a sale is made. Longer sales cycles and sales requiring multiple customer contacts can be difficult to track, leading to a reluctance by publishers to participate in CPA programs beyond initial lead generation.
CPC: Cost per click tracks the cost of interacting with a client or potential client. In traditional marketing, CPC is viewed as a one-way process of reaching target audiences through means such as direct mail, radio ads and television ads. Search advertising provides opportunities for two-way contacts through web-based chat, Internet-based calls, call-back requests or mailing list signups.
TM: Total minutes is a metric being used by Nielsen/NetRatings to measure total time spent on a Web page rather than the number of Web page views. On July 10, 2007, Nielsen announced that they would be relying on TM as their primary metric for measuring Web page popularity, due to changes in the way Web pages provide content through audio and video streaming and by refreshing the same page without totally reloading it. Page refreshes are one aspect of Rich Internet Applications (RIA). RIA technologies include AJAX (Asynchronous JavaScript and XML) and Microsoft Silverlight.
SEO Tools
All the time we are trying to find out exactly what projects are you working the competition and how to achieve excellence. Here are different seo tools that can help you understand why some competitors are better positioned than you.
You can use these services as a benchmark for the performance of your site compared to your competitors , analyze the in-links from sites similar to yours and consider well what are your goals before starting a campaign. The statistics include Alexa Traffic Rank, the domains of Age, WebRank Yahoo, Dmoz listings, the Feed Count, count of backlinks and some pages indexed in Search Engines like Google, Yahoo, MSN
You can use these services as a benchmark for the performance of your site compared to your competitors , analyze the in-links from sites similar to yours and consider well what are your goals before starting a campaign. The statistics include Alexa Traffic Rank, the domains of Age, WebRank Yahoo, Dmoz listings, the Feed Count, count of backlinks and some pages indexed in Search Engines like Google, Yahoo, MSN
SEO Services
Why SEO Services? If the SEO services " and Search Engine Optimization, SEO short called "website is optimized specifically to enable (ranking) in the search engines to get good positions. Reliable SEO without the use of spam techniques provide services for more Link popularity and seo.
The process of constant analysis - Why do some websites on the first page? What do these sites have in common? - And you customize your own website on the results of this analysis is SEO. SEO is a "backward engineering" process that optimizes your website so that the Google algorithm, it considers the most relevant page for specific keywords.\\
Our expertise SEO team will definitely make huge Profit for your company. You can very well concentrate on your business while we achieve your goals. We believe in using Ethical White Hat SEO Techniques for making your business website in top 10 rankings in major search engines.
With our SEO Services you will achieve:
* More Sales - Higher quality traffic and increased profits.
* Increased Visibility - And Branding in your targeted market.
* Competitive Edge - Move ahead of your competitives, establish trust and credibility of your business.
* Maximized Value - Gain maximum value for lowest possible marketing cost.
* Customized Approach - Different SEO Packages to suite your unique requirements.
* Detailed Reporting and Tracking - Ranking reports and Detailed Traffic Repor
Pay Per Click (PPC)
If your page does not appear in the top 20 results of a search engine (which is pretty optimistic) likely will not get visitors through search engines, unless you pay for it. Many browsers, however, have a column on the right side of search results where you can purchase a "sponsored link", ie you can list their payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword
Systems, pay-per-click or pay-per-views "are based advertising model where the advertiser pays for every royal visit to receive through the system. In a search engine PPC, advertisers bid to get the top positions in the keywords of interest. The highest bid, along with other criteria, does the ad to appear at the top of the list of results, which (supposedly) that the web will have a greater number of visitors, while increasing the cost per visit.
The major PPC systems currently operating in Spain are: Google Adwords, Espotting and Overture. All feed on "sponsored results" or "ad links" to the major search engines and web portals. Google, Overture and Espotting have programs to pay for visits that allow advertisers to select a set of keywords associated with a URL to direct visitors, custom titles and descriptions for each keyword, elements that appear in the results provided Google, Overture and Espotting as well as their respective networks of partners. No clutch, the order of advertisers in Google's case no longer depends only on the commitment of our advertisers, but other factors such as click-through rate ("Click-Through Rate" - CTR) of the ad.
The fundamental advantage of the system of "Pay per click" is its ability to provide almost immediate visibility to advertisers on major search engines and portals. Its disadvantage lies in its, in many cases, high cost and should be complemented by campaigns positioning results, "free" and profitability measurement systems.
How does Pay Per Click?
First you pick the keywords that are important to your customers, those terms that people search in the search. Next, research how other advertisers are paying to appear on such lists of sponsored links. The higher you want to appear on the list of sponsors, the more you pay. The list begins with the best postor.Evidentemente, you want to find out how much you pay, for many customers and how much business will provide these visitors. You should be able to identify more than 100 search terms related by those who might want to bid on a single product or service.
Advantages
- PPC is the most effective method to get potential customers
- You have the ability to continuously monitor the cost per visitor
- It's simple: the more you pay, the best positions will have on the list of "sponsored links"
- You only pay for visitors who click on your ad
- With PPC you can choose the terms to advertise your products and services
-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad
Systems, pay-per-click or pay-per-views "are based advertising model where the advertiser pays for every royal visit to receive through the system. In a search engine PPC, advertisers bid to get the top positions in the keywords of interest. The highest bid, along with other criteria, does the ad to appear at the top of the list of results, which (supposedly) that the web will have a greater number of visitors, while increasing the cost per visit.
The major PPC systems currently operating in Spain are: Google Adwords, Espotting and Overture. All feed on "sponsored results" or "ad links" to the major search engines and web portals. Google, Overture and Espotting have programs to pay for visits that allow advertisers to select a set of keywords associated with a URL to direct visitors, custom titles and descriptions for each keyword, elements that appear in the results provided Google, Overture and Espotting as well as their respective networks of partners. No clutch, the order of advertisers in Google's case no longer depends only on the commitment of our advertisers, but other factors such as click-through rate ("Click-Through Rate" - CTR) of the ad.
The fundamental advantage of the system of "Pay per click" is its ability to provide almost immediate visibility to advertisers on major search engines and portals. Its disadvantage lies in its, in many cases, high cost and should be complemented by campaigns positioning results, "free" and profitability measurement systems.
How does Pay Per Click?
First you pick the keywords that are important to your customers, those terms that people search in the search. Next, research how other advertisers are paying to appear on such lists of sponsored links. The higher you want to appear on the list of sponsors, the more you pay. The list begins with the best postor.Evidentemente, you want to find out how much you pay, for many customers and how much business will provide these visitors. You should be able to identify more than 100 search terms related by those who might want to bid on a single product or service.
Advantages
- PPC is the most effective method to get potential customers
- You have the ability to continuously monitor the cost per visitor
- It's simple: the more you pay, the best positions will have on the list of "sponsored links"
- You only pay for visitors who click on your ad
- With PPC you can choose the terms to advertise your products and services
-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad
Search Engine Optimization For Beginners
Welcome to the SEO for Beginners Session. Its great you have decided to learn this online technique to earn money through simple seo process. Well I hope I can explain everything very clearly. It is complicated at first, if you have not ever used, but after some time you will feel everything very easy. Please keep it mind, seo is a simple, easy but time consuming process.
Let's start with this. I assure you that you will love and you can do it easily.
Here i'll write everything about seo, better to read and apply one step daily.
The simple steps will be included the following
1. You need a website or Blog
2. You need a Google Adsense Account
3. Understanding of SEO process
4. Add Google Adsence code in your website
5. Promote your website
6. Get paid if someone clicks on your adds.
1st Step
Before you begin, You need some understand about seo. Spend this day to study the different seo topics that are given in this website like what is seo, on-page seo, off-page seo, seo tools and other seo topics. Go to the home page of this site and start learnign different topics. I know, if you are beginners, you will not understand clearly what I am saying, but when you will start your seo process, it will be helpful for you. So read these all topics and try to understand the theme.
2nd Step
Now you have learned that what is seo and have gained some basic seo training, we will proceed further. For this new seo process, you need your own website. This is not a costly, you can purchase your domain and hosting package from anywhere. It costs round about 15 to 20 US Dollars per year or Rs. 2000 per year. If you do not know what is domain and hosting, you should study this topic
What is Domain and Hosting?
Although you can purchase your domain and hosting from anywhere, but I suggest the Blue Host. This is the best hosting providing company with best services.
Let's start with this. I assure you that you will love and you can do it easily.
Here i'll write everything about seo, better to read and apply one step daily.
The simple steps will be included the following
1. You need a website or Blog
2. You need a Google Adsense Account
3. Understanding of SEO process
4. Add Google Adsence code in your website
5. Promote your website
6. Get paid if someone clicks on your adds.
1st Step
Before you begin, You need some understand about seo. Spend this day to study the different seo topics that are given in this website like what is seo, on-page seo, off-page seo, seo tools and other seo topics. Go to the home page of this site and start learnign different topics. I know, if you are beginners, you will not understand clearly what I am saying, but when you will start your seo process, it will be helpful for you. So read these all topics and try to understand the theme.
2nd Step
Now you have learned that what is seo and have gained some basic seo training, we will proceed further. For this new seo process, you need your own website. This is not a costly, you can purchase your domain and hosting package from anywhere. It costs round about 15 to 20 US Dollars per year or Rs. 2000 per year. If you do not know what is domain and hosting, you should study this topic
What is Domain and Hosting?
Although you can purchase your domain and hosting from anywhere, but I suggest the Blue Host. This is the best hosting providing company with best services.
Search Engine Optimization
SEO Overview
What Makes a Good SEO?
*How Google works
* Google’s Algorithm
*Google’s PageRank
SEO Strategies and Planning
* Understanding your SEO objectives
* Target Market Analysis
* Competitor's Analysis
* SEO On-Page (Keyword Analysis, Meta, Content Optimization).
* Off Page SEO Activities
What Makes a Good SEO?
*How Google works
* Google’s Algorithm
*Google’s PageRank
SEO Strategies and Planning
* Understanding your SEO objectives
* Target Market Analysis
* Competitor's Analysis
* SEO On-Page (Keyword Analysis, Meta, Content Optimization).
* Off Page SEO Activities
What is SEO
Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.
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